DigiFest Identity System

Sophomore year project creating an identity system for Digital Media senior showcase.

The project here on the right is an identity system for The University of Houston’s digital media senior showcase, Digifest. My goal was to represent the digital media major and the School of Technology well through a simple, sleek, yet meaningful design. I thought about what makes this degree so unique and how I could represent that in my design. I decided that a theme of convergence was most fitting because the digital media degree is made up of five areas of emphasis, each playing a vital role in the degree. These five emphases educate students in five main fields that all converge at one degree, one school, and one person. I based this design on research on the Russian constructivism movement of the 1920s. Its simple techniques of geometric shapes converging on one were easy to replicate. The identity system includes a bi-fold booklet showcasing the event and degree, an access card for entry, an announcement card intended for distribution ahead of the event, and a poster for display. Using gestalt principles, typographic hierarchy, and a simple design, I created a system that represented the convergence of the degree’s sectors and effectively displayed the event information in an easily readable way. Altogether these components make a sleek, modern, and minimalistic system.